Comic Relief is a charity organisation based in London. Their vision is "a just world free from poverty”. Comic Relief believes that farmers should be properly rewarded in order to improve their well-being and have therefore supported Kuapa Kokoo financially over the years. Various grants and loans have been received from Comic Relief. Comic Relief, together with Divine chocolate.launched the Dubble Fairtrade Chocolate Bar in 2000. Comic Relief, together with Trading Visions, manage the Pa Pa Paa UK teaching resources on Fairtrade and chocolate.